Turn insights into action.
Google Analytics 360 gives you the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.
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Build a complete picture.
Learn more about your customers. Google Analytics gives you a free tool for analyzing business data. Google Analytics makes it easy to understand how your website and app users interact with your content to see what works and what doesn't. Seeing how people interact with your site and apps and the different channels by looking at powerful reporting and dashboards. You can even connect users with user measurement CRM, point of sale, and other touchpoints to get a more complete view.
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Integrity
Learn how customers interact with your site and apps, and easily share organizational insights with a variety of reporting tools.
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Intelligence
Quickly answer questions about analyzing data, discover insights about business operations, and leverage complex modeling capabilities.
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Integration
Analytics is designed to work seamlessly with other Google solutions and partner products to save you time and increase efficiency.
Get insights only Google can give.
Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Connect Analytics with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. Create remarketing lists using your Analytics data and then easily access them in Display & Video 360 and Google Ads.
Make your data work for you.
Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.
Google Analytics vs. Google Analytics 360
The power of Google Analytics
The power of Google Analytics is not only because it provides a lot of analytics, but also because it has become the benchmark for online data analysis and applications in the industry. Through data collection, analysis, application, integration and many other functions, the data is truly combined with marketing, operations, user experience and so on.
In addition, Google Analytics also provides Analytics 360 and Analytics for medium and large businesses to meet multiple scenarios and multiple types of enterprise applications.
About Us
Founded in 2012, TrueMetrics is committed to providing strategic support and technical solutions for data-driven precision marketing, data operations, data analytics mining and intelligent applications. Over the years, TrueMetrics has exported high-quality data analysis services to many well-known companies and has won wide acclaim in the industry.
- Google Marketing Platform Certified partner
- Adobe Cloud Solution Certified partner
- Google Analytics 360 Reseller
- Google Campaign Manager Authorized partner
- Google Tag Manager Authorized partner
- Beihang University Software College Online Data Analysis Course Partner
- China communications Industry Association Data Analysis Course Partner
Our Value
This is the only direction of all our efforts. The value of data is not just a matter of fact. It takes a long time and requires comprehensive resources such as people, culture, tools, systems, and professional methods. In the end, it is likely to be invisible, but it is also readily visible. When the data forms the basis of the company's actions, its value will ultimately be reflected in every detail, and of course, your financial statements.
In the years of entrepreneurship, we have grown and gained recognition from more and more customers.
L'Oreal, eBay China, Wangfujing, Hainan Airlines, IELTS China, Acer Computer, Swatch Group, Lenovo, Unilever, 360che, Tissot and other well-known companies have become our customers. The following are just a few of the many deliverable values:
- We help our customers discover key user experience issues through data-based operational solutions, with visitor retention and conversion rates increasing by 25.2% and 36.4%.
- We help our customers increase conversion rate by 3 times in search engine marketing through accurate data marketing;
- We use a personalized recommendation solution to help our customer increase their unit price by 1.5 times.
- We integrated the global google ad serving resources and tracking system through an online data tracking solution to increase the ROI of advertising campaigns by 200%...
Our Service
business
Data integration and lean analysis
Use data of websites, apps, CRM, marketing and cost to conduct multi-channel attribution analysis, evaluate the value of users' life cycle, and verify channel's quality by 360 degrees tracking users behavior.
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Data tracking code deployment and auditing
Comprehensively audit your website's tracking plan, analysis, and tag management tool deployment based on your website or APP's goals, KPIs, and the needs of your marketing, product, content, and other functional colleagues.
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Data visualization and automated reporting
Create and send interactive visualization reports using tools such as Data Studio or Tableau to quickly locate large amounts of data, increase engagement, and provide business insights through reports.
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Data analysis training
More than 200 sessions, more than 5,000 person-time training experience, can provide personal training and corporate training, can be customized, support on-site or online courses.
Our Customer
Customer Voice
Wei Yanxiang
Vice President of VIPS
“There are a variety of tools for web analytics. Using them efficiently is important for data operations. To get an insight into e-commerce, start with Truemetrics' web analytics suite of services.”
Ren Haitao
PARKSON Group
During the four days, TrueMetrics' deployment&implementation consultants discussed and worked with us. Now our website data is more clear and effective, which is extremely important for the future.”